#APOLOGIES Forgive Me for I am Human

“FORGIVE ME FOR I AM HUMAN” runs across the vintage ringer tees. For those that wear it, it means just that.

Why forgiveness? Because at some point, we all have most likely contributed, or for some - still do contribute, to fast fashion and have consequently played a role in its harmful effects.

It may be difficult to accept that your shopping activities relate to damaging fashion industry practices.

Don’t be bummed. We are imperfect beings that generally mean no harm.

It’s not like we wish for garment workers to get paid $4.00 an hour. It’s not like we want child labor to exist. It’s not like we hope for garment labor working conditions to be uncomfortably hot and dusty. It’s not like we want cotton to contain pesticides.

As most people do, we just want affordable clothes that we can look fresh af in.

Unfortunately, cheap clothes come at a cost. And it’s not an immediate cost to your wallet, but long-term effects on someone who’s first name you’ll never get.

Like any solution, the first step is understanding where you fit in the picture of this complex supply chain we call the fashion industry.

As a socially-conscious apparel brand, we can either be condescending and shameful to those that still shop at fast fashion stores, or we can approach this in a collaborative manner; by guiding people in the right direction.

So now you are here, hopefully with a new found interest to evaluate your shopping habits and seek ways to educate yourself.

If so, you are in the right place.

Here’s to your first step. Here’s to the apologetic. Here’s to doing better.

Shop APOLOGIES.